On-Page SEO
On-page SEO (also known as “on-site SEO”) is the practice of optimizing your existing web page content for the purpose of ranking higher in search engines and increasing user experience. The most common on-page SEO practices include the optimization of title tags, content, creating an internal linking strategy and optimizing URL structure.
On-page SEO is different from off-page SEO, which is optimizing for signals that happen either behind the scenes like technical SEO or off of your website like building backlinks.
Why is on-page SEO important?
- Google still crawls your site for keywords
- There is a direct correlation between keyword-rich title tags and first page rankings
- Top ranking pages almost all use that exact match keywords in title tags
To get your content to rank, you also need to optimize for: User experience, bounce rate and dwell time,
search intent, page loading speed, and click-through-rate.
Technical SEO
Usually, the phrase ‘Technical SEO’ refers to optimizing your website for crawling and indexing, but it can also include any technical process meant to improve search visibility and performance.
Technical SEO is an ever changing field, covering everything from xml and html sitemaps, meta tags, JavaScript indexing, internal linking, structured data (schema) implementation, and more.
Technical SEO is defined by configurations that can be implemented to your website and your server environment. All technical SEO strategies have an impact on search engine crawling, indexing and ultimately your positioning or ranking.
SEO has always entailed driving high-quality traffic through organic search, and because of the ever changing landscape associated with how searchers search the internet it is ever clearer that technical SEO is a necessity, not an option.
Backlinks
Backlinks are basically votes from other websites or entities that tell search engines your website is relevant, worthwhile, and contains great content.
Backlinks are very important to SEO and overall they hold the biggest piece of the pie so to speak when it comes to individual ranking factors.
Some forms or types of backlinks are certainly more valuable than others. Links that have a ‘follow’ attribute and that originate from trustworthy, popular, high-authority sites are considered the most desirable backlinks to earn. While backlinks from low-authority, or potentially spammy sites are typically at the bottom end of the desirability range. However, one important thing to keep in mind is whether or not a link is followed while being relevant, does not entirely discount the value of ‘nofollow’ links. Even just getting your business mentioned on high-quality websites can give your brand a boost.
