Google is a giant, there is no arguing that. As such they also command a majority of the entire internets search traffic. Many people say that ads don’t work, and that most people ignore the ads. But that simply is FALSE. If ads didn’t work, Google as a company would be in severe trouble.
The truth of the matter is ads will only be as effective as the person running them. If your strategy is flawed, or if there is not enough maintenance being done on your ad, then you will fail. However, the flip side of that statement is also true.
Google offers a wide variety of paid ad options. The ones we use for our clients the most are:
- Expanded Search/Display Paid Ads
- Call-Only Ads (Ads that only run on mobile devices)
- Map Ads (Based on your Google My Business location)
- Highly targeted Gmail Display Ads
There are of course many other forms, and depending on your unique situation some may work better than others. For a FREE market analysis, please click the link below.
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