How much traffic could your website be getting?
Have you ever been told that SEO is dead?
Search engine optimization is far from dead. Optimizing specific keywords to be found on-line is the basis of SEO, but with Google’s ever changing algorithms and a plethora of new competition all wanting that coveted page 1 spot, achieving those placements is a lot more difficult.
Content is still king when it comes to getting those top rankings, but it involves so much more than just custom content. SEO includes everything from your content, to pictures, and videos, even the code used to build your website can have an effect on where you show up in search engines.
On-page SEO is just the beginning, the power of quality backlinks (links from other sites that point to your website) can have a massive effect on your rankings, but quality is more important than quantity when it comes to links as Google, and other major search engines are penalizing you for links they deem as toxic.
‘‘On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.’’
Duane Forrester, Senior Product Manager, Bing
‘‘Organizations who can't match up in content creation and promotion may find themselves losing out to content marketers who learn the basics of SEO.’’
Rand Fishkin, CEO/Co-Founder, Moz
‘‘Here’s the thing: the term 'content marketing' is just a rebranding of what good digital marketers already know and have been acting on for years.’’
Marshall Simmonds, Founder, Define Media Group