Does My Small Business Need SEO?
SEO for Small Business? There is a lot of noise out there. And marketers do a great job of using acronyms like PPC, SEM, SEO, BANT, CRM, CMS etc., etc. These acronyms can become like white-noise and be simply tuned out.
Because, from anyones perspective other than a marketer, it can be a little bit confusing.
So today let’s try to wade through all of the noise and get to the bottom of what SEO really is and whether your business actually needs it.
According to Moz, SEO is simply, “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”
What are organic search results? These results are basically everything apart from the paid ads that show up on the top, bottom and sometimes in the side bar of search engine results pages. Organic results also include featured snippets, which sometimes show up as ‘People Also Ask’, ‘Carousels’, and FAQ sections.
3 Reasons SEO for Small Business is Needed
These 3 reasons apply regardless of your companies size or industry. Let’s dive in and take a look.
Organic Search Still Accounts for 75% of Traffic
Organic or unsolicited traffic is normally the primary source of traffic to any website. Google for example, owns approximately 75% of all search traffic for the entire globe. It also happens to be the MOST visited site in the world, and happens to be the most popular email provider with over a billion people using its Gmail service.
Ensuring your brand is highly visible within such a trusted resource is always a win, and established confidence in your brand.
SEO Is A Long-Term – High-Return Investment
SEO for small business when done right by an agency that cares, and understands your goals is not expensive. Sure it’s going to cost you money, but nothing good in life is free right? The most important thing to keep in mind is that SEO is NOT a marketing cost, it is an investment in your brand.
Like a fine wine your brand will only get more attention, and more better visibility over time as long as your SEO partner works with you for success.
SEO Brings Results That Are Measurable
SEO may not be as easy to report as say Paid Ads, but the ROI of SEO can absolutely be quantifiable. If your SEO agency correctly implements their strategy your will be able to see where you are, where you were, and where you should be if the investment is kept up to speed.
Plus, even though people can lie (and sadly often do), cold hard data cannot. Having strong KPI’s will provide you with indisputable evidence of the success of your SEO campaign.
Is SEO Right for Your Business
In short, yes, in order for your brand to remain competitive and to achieve constant business growth online, SEO for small business is a necessity.
However, you need to keep in mind that it’s important to look at SEO in relation to all the other components in your inbound digital marketing strategy. Picture a well balanced investment portfolio.
With this balanced approach, you will ensure that your website is optimized for conversion, with high-quality, user-friendly content that is specifically targeted to your ideal customer/audience. If you’re looking to grow your brand and get high-quality traffic, ask us for a FREE market evaluation, no obligation, no commitment.